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Sustainability Program & Activation
A long-term sustainability target was developed, and a technical strategy designed. Competing demands and different implications on the functions are blocking the seamless realization of the targets and vision.
Our Approach & Results
Approach
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A cross-functional and brand-agnostic program was set up to create a shared understanding and design an aligned way forward
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The program was split into two in-person workshop series over the span of five months, with a total 10 companywide workshops and +300 participants:
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Creation of a function & brand-specific understanding of the upcoming demands
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Design of a cross-functional alignment and concrete roadmaps for the different product categories & brands
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Impulse presentations were designed to ensure a sense of urgency and motivation
Results
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A fundamental understanding within each function of the company for the upcoming sustainability demands and their implications was created
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Function-specific action plans with concrete ownerships designed
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A cross-functional alignment and the creation of shared targets and roadmaps ensures the feasible realization of the targets
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The workshop and co-design approach enabled a shared sense of ownership and set the basis for a companywide transformation
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An internal sustainability compass was created to enable sustainable product developments companywide
Client Voice
"In this highly complex and demanding environment, Shifting Tomorrow managed to generate real momentum from an initial idea at all stakeholder levels. Over 300 stakeholders were systematically involved in the Net Zero Roadmap with a program tailored to our organization and were won over for the activation of the plan. Through the broad acceptance and implementation of the jointly developed initiatives, sustainable added value was created"